
Real estate agents get trained to do the real estate
business from a specific point of view. They know lots of information about the
details, but they don’t have all the sides of the equation. Knowing how to fill
out all the paperwork and knowing the moving parts can be different from the
reality. The agents might be locked in on earning their commission and nothing
else.
The real estate business is more than just the small percentage that the agent
can earn. Investing is a different mindset and a different outlook. Agents
might learn how to do open houses and how to market for buyers and sellers but
becoming a principal might never become their focus. Working hard to obtain the
real estate license might seem like the big accomplishment, but the agents
could be missing the real game at play. The real information could be hiding in
plain sight.
Getting training on real estate investing might need to be bigger part of the
equation. Investors are trying to win at a different game. They are not looking
at getting a small commission, they want to get the big payoff checks. Will agents every
make the choice to put on the investor hat? They could be locked into a mindset
that only allows them to see themselves as agents.
Agents can spend lots of time driving around town, holding open houses and
chasing new potential listings. The agents might spend lots of their resources
before they even get a chance to potentially earn a commission. Spending money
on items like business cards, websites, software and listing services can add up. Renewing
licensing fees can also be costly. The idea of becoming a landlord or investor
might never come to mind.
Some agents might drive around town, but they might only think about the open
house signs. They might completely ignore any signs that say we
buy houses jacksonville fl. There are
lots of opportunities in the real estate business. Getting online and looking
at the properties listed might reveal their competition. The large numbers of
agents and brokers means that competition is always going to be fierce. All the
agents are chasing the same deals.
Taking a step back and looking at the game being played might open the thinking
moving forward. Is there a better way to go after the business? Can a shift in
thinking lead down a different road? Some agents might use their time in
different ways to generate more leads. They might choose to get online and take
advantage of social media. Others might start doing research to find
alternative lead sources and transactions.
Real estate professionals should examine more than just real estate business.
Expand the thinking and venture more into investing. Agents already spend much
of their time walking through homes and searching the web. Can they spot the
value and see the upside? If agents cannot see themselves as investors, they
might be cutting off the potential wealth generators.